Planning a Wholesale Order: Portfolios, Transfers and Bags
By SUBLIME STITCHING Contemporary Embroidery Design since 2001 | Published: 2026-11-03
Category: Buying Guides
Build a balanced wholesale embroidery order by matching portfolios, iron-on transfer packs and project bag kits to how your customers actually shop.
Quick answer
Start with one Tequitia Andrews portfolio pack as your pattern anchor, add a five-pack of CAMP OUT iron-on transfers for low-commitment add-on sales, and bring in the AMOR project bag kit only if your customers already buy embroidery as a complete project.
Why the three product types serve different shopping habits
A wholesale order works best when each item answers a different question a customer asks in your shop. Portfolios answer “what should I stitch next?” with a deep library of designs. Iron-on transfer packs answer “can I try this quickly?” with a low-cost entry point. Project bag kits answer “can I buy the whole project at once?” with a ready-to-stitch bundle.
Mixing all three lets you serve browsers, committed stitchers and gift buyers without forcing one format on everyone. The trade-off is that you carry more SKUs and need to track which format actually sells through.
The margin math behind pack-of-five transfers
CAMP OUT arrives as five individually packaged units at a wholesale cost of $2.50 per pack, with a suggested retail price of $5.00 per pack. That structure lets you display single packs at an impulse-friendly price while keeping the full five-pack as your order unit.
The catch: if your customers expect only full-set purchases, single-pack retailing may not fit your shelf layout. Decide before ordering whether you will break the five-pack or sell it as a set.
When a portfolio pack is too much inventory
The Tequitia Andrews portfolio pack contains five portfolios, each with 30+ multi-imprinting embroidery transfers, eight perforated pages and transfer instructions, with a suggested retail price of $18.50 per portfolio. That is a serious pattern library, but it also means you are committing to five units of one artist’s collection.
If your shop is new or your customers prefer variety over depth, start with a single portfolio pack and test sell-through before reordering. If you already have a dedicated embroidery audience, the five-pack gives you a clear artist-focused section.
Decision rules for your wholesale order
- If you are opening a new embroidery section: Order one Tequitia Andrews portfolio pack and one CAMP OUT five-pack. Display the portfolios as your design library and the transfer packs as a low-cost entry point. Test sell-through on both formats before adding project bag kits.
- If your customers already buy full embroidery projects: Add the AMOR project bag kit alongside the portfolio pack. The bag gives them a complete project to stitch and a place to store supplies afterward. Keep bag kits near the portfolios so customers see the full-project option.
- If shelf space is tight: Choose either the portfolio pack or the transfer five-pack, not both. Portfolios need more display room but carry a higher suggested retail price per unit. Measure your display space before committing to the five-portfolio set.
- If you want the lowest-risk first order: Start with the CAMP OUT five-pack because it has the lowest wholesale cost and individual retail packaging. Use its sell-through rate to decide whether to add portfolios or bags next.
Product facts to guide your order
- Tequitia Andrews for Sublime Stitching Portfolios (Pack of 5): Shop set of five Tequitia Andrews portfolios, each with 30+ multi-imprinting transfers, eight 8 1/2" x 11" perforated pages and transfer instructions; suggested retail price $18.50 per portfolio. This gives you a high-design-count anchor product that can justify a dedicated portfolio display and a higher price point.
Tequitia Andrews for Sublime Stitching Portfolios (Pack of 5) - CAMP OUT - Iron On Embroidery Transfers (5 pack): Five individually packaged CAMP OUT iron-on transfer sheets, each 8 1/2" x 11" with complete transfer instructions and a quick embroidery how-to; your cost $2.50 per pack, suggested retail $5.00 per pack. The low per-pack cost and individual packaging make this an easy add-on or impulse buy next to higher-priced portfolios.
CAMP OUT - Iron On Embroidery Transfers (5 pack) - Wholesale: AMOR Project Bag: Wholesale listing for the AMOR embroidery project bag kits, designed to hold tools, hoops, scissors and threads, and to be embroidered as a project itself. This kit appeals to customers who want a complete, giftable project rather than loose patterns or transfers.
Is this wholesale mix right for your shop?
Best for
- Shops with an existing embroidery or craft audience that wants both patterns and quick projects
- Buyers who want a mix of price points from impulse add-ons to higher-priced kits
Not for
- Shops with no display space for individual transfer packs or portfolio pages
- Buyers who need only one product type and cannot test multiple formats
