Gemma Correll Portfolios for Wholesale Embroidery Shops
By SUBLIME STITCHING Contemporary Embroidery Design since 2001 | Published: 2026-10-31
Category: Buying Guides
A practical buying guide to stocking Gemma Correll embroidery portfolios wholesale, with decision rules for pack size, retail pricing, and shelf fit.
Quick answer
Buy the Gemma Correll for Sublime Stitching Portfolios pack of five when you want a low-risk, ready-to-display transfer product with a known suggested retail price; skip it if your customers only buy digital patterns or you cannot merchandise a five-unit pack.
Why the five-pack format changes the buying decision
A shop set of five means you commit to five sellable units at once. That is useful for testing a designer-led portfolio without ordering a deep case, but it also means your shelf needs room for five copies. If you usually stock one copy of each pattern, this pack asks you to display a small stack or split it across two locations.
The pack also sets a clear retail reference: the suggested retail price is $18.50 per portfolio. Use that as your starting point for margin math, then adjust for your local market and any shop promotions.
What the portfolio contains, and what it does not
Each portfolio includes 30+ multi-imprinting embroidery transfers, eight 8 1/2" x 11" perforated pages, and instructions for transferring to fabric. That combination suits a shop that wants a physical, browseable product customers can flip through before buying.
The catalog does not list fabric, hoops, needles, or floss, so do not present the portfolio as a complete kit. If your customers expect everything in one bag, pair it with your own supplies or say clearly that it is a transfer and instruction set.
The trade-off: physical browsing versus digital convenience
Physical portfolios let customers see the transfer sheets and page format in person, which can reduce hesitation for first-time transfer users. The cost is shelf space and the need to keep copies clean and untorn.
If your audience is already comfortable with PDF patterns and prints at home, a five-pack may sit longer than a single display copy. Stock the pack only if you can sell at least a few units within a reasonable season.
Decision rules for stocking this portfolio pack
- If you are testing a new designer line: Start with one pack of five and display two copies face-out and three in a back-stock bin; reorder only after you sell at least three units. Track sell-through by week before committing to a second pack.
- If your shelf space is tight: Do not open the pack for display; keep it intact as a single back-stock unit and use one opened copy as a browseable sample only if your shop allows sampling. A five-pack is a poor fit for shops that cannot spare at least one display slot.
- If you price for margin: Use the $18.50 suggested retail price per portfolio as your reference, then set your own price based on your local market and compare the pack cost of $34.50 against five times your planned retail. Check your margin before you decide the pack is profitable.
- If customers ask for a complete kit: Explain that the portfolio includes transfers and instructions but not fabric, floss, or needles, and offer those supplies separately. Do not advertise the portfolio as an all-in-one kit.
Product facts
- Gemma Correll for Sublime Stitching Portfolios (Pack of 5): This is a shop set of five Gemma Correll portfolios, each with 30+ multi-imprinting transfers and eight perforated pages. The five-unit pack lets you test a designer portfolio without ordering a large case, but it requires display space for five copies.
Gemma Correll for Sublime Stitching Portfolios (Pack of 5)
Who should stock this pack
Best for
- Shops that sell physical embroidery transfers and want a browseable designer portfolio
- Buyers testing a small Gemma Correll section without ordering a large case
Not for
- Shops whose customers only buy digital PDF patterns
- Retailers with no space to display or store five copies
