Wholesale Embroidery Pattern Portfolios: Bulk Buying Guide
By SUBLIME STITCHING Contemporary Embroidery Design since 2001 | Published: 2026-10-24
Category: Buying Guides
Learn what to look for when buying wholesale embroidery pattern portfolios for your shop. This guide covers pack sizes, pricing, and the Mary Blair set.
Quick answer
For shops wanting to stock a curated, ready-to-sell embroidery pattern collection, the Mary Blair for Sublime Stitching Portfolios (Pack of 5) offers a proven design set at a wholesale price that allows a healthy retail margin.
Why buy pattern portfolios in bulk?
Buying embroidery pattern portfolios in bulk reduces per-unit cost and simplifies inventory management. Instead of ordering single portfolios repeatedly, a wholesale pack gives you multiple copies of the same product, which is ideal for shops, studios, or event sales.
What the Mary Blair pack includes
The Mary Blair for Sublime Stitching Portfolios (Pack of 5) comes with 30+ multi-imprinting embroidery transfers across eight 8 1/2" x 11" perforated pages, plus instructions for transferring to fabric. Each portfolio has a suggested retail price of $18.50, meaning the pack's catalog price of $34.00 (compared to $50.00) offers a significant wholesale discount.
Trade-off: limited design variety
A bulk pack of identical portfolios is efficient for stocking a single popular theme, but it does not provide design variety. If your customers prefer a wide selection of different patterns, you may need to order multiple packs of different titles, which increases upfront investment.
Decision rules for bulk buying
- Check the pack size: The Mary Blair pack contains 5 portfolios. Verify that this quantity matches your expected sales velocity for a single design theme.
- Calculate your margin: At a catalog price of $34.00 (compare at $50.00) and a suggested retail of $18.50 per portfolio, your gross revenue per pack is $92.50. Ensure this margin covers your overhead. Aim for at least a 2x markup on wholesale cost.
- Assess the design theme: Mary Blair's whimsical mid-century style appeals to a broad audience. If your customer base prefers modern or geometric designs, this set may not be the best fit. Match the portfolio theme to your shop's best-selling embroidery styles.
Product facts
- Mary Blair for Sublime Stitching Portfolios (Pack of 5): This is a shop set of five Mary Blair portfolios, each containing 30+ multi-imprinting embroidery transfers on eight perforated pages. You get five ready-to-sell units with a single SKU, and the multi-imprinting transfers allow customers to reuse patterns multiple times.
Mary Blair for Sublime Stitching Portfolios (Pack of 5)
Who should buy this pack?
Best for
- Shops wanting a proven, ready-to-sell embroidery pattern portfolio
- Retailers who need a single SKU for a popular design theme
Not for
- Shops needing a wide variety of different pattern designs in one order
- Buyers who only want a single portfolio for personal use
